inov-8 Video: a Decade of Excellence

inov-8 is rounding off its 10-year celebrations with the launch of a new inov-8 video, the first to plot the company’s meteoric rise.


Founded in the UK in 2003, inov-8 is the brainchild of Wayne Edy, a former consultant in the outdoor industry, who spotted the opportunity to innovate in the off-road running market. Since then inov-8’s stripped-back, minimalist range has gone from strength to strength, with athletes across the world discovering the brand’s shoes, apparel and accessories. Today inov-8 trades in over 60 countries and boasts more than 80 shoes in the range, meeting the needs committed athletes who want to run naturally fast on all terrains and smash hardcore functional fitness workouts. Check out this awesome video below as Edy shares his sentiments on this powerhouse minimalist brand.

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